When “The Emoji Movie” was first announced, the chances of it being critically well-received seemed remote. Unlike LEGO which has a certain childhood nostalgia for many, emojis aren’t exactly thought of so fondly.
Now, on the eve of the film’s release, the first reviews have finally gone online and multiple thumbs down emoji’s will be needed to fully convey the reaction.
On Rotten Tomatoes the film scored a perfect 0% with an average rating of 2.2/10. On Metacritic it landed a 9/100. That score is on par with the likes of “Battlefield Earth,” “Alone in the Dark” and “Superbabies: Baby Geniuses 2”. Amongst some choice quotes:
“Hear that? It’s the end of the world.” – Johnny Oleksinski, New York Post
“It is one of the darkest, most dismaying films I have ever seen, much less one ostensibly made for children.” – Emily Yoshida, Vulture
“The Emoji Movie is almost as bad and brutally depressing as everything else in 2017.” – David Ehrlich, IndieWire
“Lacks humor, wit, ideas, visual style, compelling performances, a point of view or any other distinguishing characteristic that would make it anything but a complete waste of your time.” – Alonso Duralde, TheWrap
“As far as expanding on smartphone-related IP, this is an even weaker starting point than Sony Animation’s recent The Angry Birds Movie.” – Vadim Rizov, AV Club
“The Emoji Movie” is now in cinemas.