First Trailer: James Franco In “The Institute”

Actor James Franco never seems to sleep and today a trailer for yet another film he not only stars in, but also directs, has arrived.

Titled “The Institute,” Allie Gallerani, Joe Pease, Scott Haze, Lori Singer, Tim Blake Nelson, and Josh Duhamel co-star in the film which Franco actually co-directs with Pamela Romanowsky. It is currently slated to open March 3rd.

Set in 19th-century Baltimore, the story follows young woman who, grieving over her parents death, checks into the Rosewood Institute and is subjected to bizarre and increasingly violent pseudo-scientific experiments in personality modification.

The trailer comes as Franco’s “The Disaster Artist,” his film about the making of the iconically bad movie “The Room,” has joined the line-up of next month’s SXSW Film Festival. Franco stars as Tommy Wiseau in the film and is joined by Dave Franco, Seth Rogen, Josh Hutcherson, Ari Graynor, Jacki Weaver, and Alison Brie along with cameos by Bryan Cranston and Zach Braff.