Following the brief tease yesterday by Rumer Willis, the #diehardisback hashtag push turned out to be a commercial as expected. Specifically its for DieHard brand car batteries.
Bruce Willis reprises his role of John McClane for the ad in which he heads out on a mission to get a new battery for his dead car. Cue window jumping, vent crawling, bullet dodging, and taking on some bad guys.
There’s even appearances from McClane’s limousine driver Argyle (De’voreaux White) and first film computer specialist baddie Theo (Clarence Gilyard Jr.). The ad was launched during the NFL game between the Los Angeles Rams and the San Francisco 49ers.
