Whilst speaking at the Wells Fargo TMT Summit this week, AT&T’s CFO John Stephens says the company’s HBO Max streaming service will be “the key aspect of the video strategy going forward”.
HBO Max aims to get 50 million U.S. customers and up to 90 million worldwide customers by 2025. Those figures include the existing HBO subscriber base, which WarnerMedia indicates stands at around 34 million in the U.S. in 2019.
WarnerMedia’s Kevin Reilly took to the stage at a London conference on Wednesday to discuss HBO Max as well, saying they won’t shut down content licensing activities to other streamers completely, but the “biggest and best-known properties of WarnerMedia will be in HBO Max almost exclusively”.
HBO Max is also opening to licensing content which is how the service will become the home for the likes of “Doctor Who” and Studio Ghibli titles.
Reilly’s biggest talking point though was discussion of HBO Max’s international rollout and content plans. Reilly says: “Globally, we are going to begin sourcing now” and they “will be sort of ramping up after the U.S. launch.”
For now, HBO Max is only buying (or buying back) content for the U.S. but will over time source more from abroad. Latin America will be the first region abroad to get HBO Max as a separate service and no European launch timing has yet been set.
Reilly says: “HBO Max’s product and the alliances underneath of it will likely take different forms in different territories” and that in many cases it will be a “market-to-market” decision. HBO Max will bow in May and cost $15 per month.