The poor state of the U.S. domestic box-office continued this past weekend.
“Tenet” retained the top position with a $3.4 million for its fourth weekend, but so far the feature has collected just $41.2 million domestically in its first month.
Much of its success so far has been via overseas markets which have pushed its global total to $283.2 million, nearly a quarter of that from China. The film also earned $15.8 million from 56 markets this weekend.
Part of the problem is that with a lack of product to sell at cinemas, many reportedly remain unaware their local movie theater is open. Many of those who are, are also not ready to head back during the pandemic.
Then there’s the mid-sized circuit and independents which are staying closed because it’s simply not worth the money to open. Even recent limited releases like “Kajillionaire” and “The Last Shift” are doing dismal sub-$500 per screen averages.
All eyes now are on “No Time to Die” in November with some mid-sized and smaller exhibitors refusing to open until that point in time – assuming it isn’t pushed.
Source: Deadline
