The Disney+ live-action series “The Mandalorian” launched last Friday and in its first four days the series became the third “most in-demand digital original series” among U.S. viewers compared to others over the same period of time.
Research firm Parrot Analytics says that the show lodged nearly 40 million ‘demand expressions’ and had stronger U.S. demand than four of 2019’s biggest streaming originals – “The Umbrella Academy,” “When They See Us,” “The Dark Crystal: Age of Resistance” and “Good Omens”.
That said, the series registered less than 40% of the demand of Netflix’s supernatural hit “Stranger Things” over the same time period, was also behind DC Universe’s “Titans,” and didn’t crack the Top 10 for the week across networks and digital services.
The numbers come as Disney has basically said bugger to the rest of the world and is openly tweeting and talking about the big reveal at the end of the show’s first episode.
It’s not a good look at a time when the studio is again under fire as ZDNet broke a report saying thousands of customers’ accounts on the service were stolen and are up for sale on the dark web. A Disney spokesman tells The BBC: “Disney takes the privacy and security of our users’ data very seriously and there is no indication of a security breach on Disney+.”
Ten million people signed up for the service in its first week, and Disney+ just launched yesterday in Australia and New Zealand.