“Birds of Prey” Tracking For Soft $33M Debut

Birds Of Prey Tracking For Soft 33m Debut

Warner Bros. Pictures’ “Birds of Prey” pulled in $12.6 million on Friday (including $4 million in previews), with estimates now having it on course for a decidedly soft $33.6 million opening weekend.

That’s notably under the $50-55 million projection that the film was tracking for and the $45 million the studio was targeting. The film’s official budget is said to be just $84.5 million so it’ll likely be in profit, but whether there’s a viable franchise here – that’s looking unlikely.

Adding to the complication – the reviews. Critics and audiences both seem to like the film. Among the critics, it sits at 82% (6.79/10) on Rotten Tomatoes though has a softer 60/100 on Metacritic, even so that’s one of the better DCEU film scores to date. Among audiences it’s at a strong 86% (8.46/10) on Rotten Tomatoes and a softer 6.7/10 on IMDb, while it nabbed a B+ CinemaScore – the same mark given to both “Joker” and “Suicide Squad”.

Blame is already being saddled on the perception of how bad “Suicide Squad” was, and more frequently the new film’s R-rating (due to coarse language and adult themes) which locks out a big swath of female teenagers. There’s expected to be more fallout in coming days.

Source: Variety