One of the more unexpected stories yesterday was that Warner Bros. Pictures’ “Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)” was seemingly undergoing a title change to just “Harley Quinn: Birds of Prey”.
The title change popped up on several major film ticketing and exhibitor sites and followed in the wake of the film’s soft $33 million domestic opening this past weekend – the lowest opening for a DC movie since 2010’s “Jonah Hex,” and that’s despite solid reviews.
So has the name been officially changed? Well… yes and no. The Verge reports that the film is formally retaining its original title, but are making the display change on websites, ticketing outlets and ticket reader boards. Why? One big reason – SEO (Search Engine Optimization).
The move is being done as part of a “search expansion for ticket sites”, aiming to make it easier for people to find the movie along with “giving moviegoers a better understanding of what Birds of Prey is about”.
The film is expected to get a cushion from Valentine’s Day on Friday with its second weekend expected to be around $23-25 million over the four day Presidents’ Day holiday.