AMC’s “Anne Rice’s Mayfair Witches” has had the biggest ever new series premiere for the AMC+ service.
Debuting last weekend on AMC and AMC+, along with a multi-network simulcast across BBC America, IFC, SundanceTV and WE TV, the Alexandra Daddario-led premiere drew 1.7 million viewers, per Nielsen’s Live+3 day data. That makes it a top 10 cable drama among adults 18-49 and 25-54 for the current TV season.
In its first five days of availability, it beat previous record holder which was “Anne Rice’s Interview with the Vampire” launch on October 2nd. AMC says the series drove the most social activity of any new cable series premiere during the current TV season, thanks in part to Daddario’s “significant social reach”.
The eight-episode series focuses on an intuitive young neurosurgeon, Rowan Fielding (Daddario) who discovers that she is the unlikely heir to a family of witches. As she grapples with her newfound powers, she must contend with a sinister presence that has haunted her family for generations.
Jack Huston, Tongayi Chirisa and Harry Hamlin co-star in the series which is executive produced by Mark Johnson, showrunner Esta Spalding, writer Michelle Ashford, director Michael Uppendahl and Jeff Freilich.
Dan McDermott, president of entertainment and AMC Studios for AMC Networks says in a statement: “What a start to our Anne Rice Immortal Universe, with two series that are driving cultural conversation, attracting significant linear viewership and now stand as the top two new series in the history of AMC+. We are grateful for the way fans have responded to these shows and to the creative teams that delivered on the promise of these stories and characters in new and highly engaging ways.”
New episodes of “Mayfair Witches” will continue debut on AMC at 9pm on Sundays and will be available for streaming three days prior on AMC+.
Source: Variety
