MGM-backed premium cable network Epix is ditching its name and is set to be rebranded as MGM+.
The change will become effective in mid-January and better aligns the brand with parent company MGM after the studio fully acquired ownership of Epix from Viacom and Lionsgate in 2017.
Michael Wright, head of MGM+ says in a statement: “MGM is one of the most iconic and beloved brands from the golden age of entertainment. This rebrand is a promise to existing and new viewers that MGM+ is the place to find television that reflects and celebrates the legacy of the iconic MGM brand — cinematic programming with sophisticated storytelling that entertains, delights, surprises and transports. MGM is television for movie lovers.”
The rebrand will kick off with the third-season return of the Forest Whitaker-led drama series “Godfather of Harlem” with the prior season ranking as Epix’s best-performing season of all time.
Other recent or upcoming Epix series include “Billy the Kid,” “From,” “Rogue Heroes” and “Belgravia: The Next Chapter” along with the just joined late 1970s Miami-set drama “Hotel Cocaine” which will premiere next year.
MGM+ will also continue to feature films from MGM’s film library, including 2021 titles like “No Time to Die,” “House of Gucci” and “Licorice Pizza”.
The rest of the Epix portfolio will also be rebranded to reflect the change, with Epix 2 becoming MGM+ Hits, Epix Hits becoming MGM+ Marquee, and Epix Drive-In becoming MGM+ Drive-In.
Source: THR
