In the wake of the reunification of Viacom and CBS, it seemed inevitable that the companies would beef up their streaming footprint – and now it looks like it’s going to happen.
CNBC reports that ViacomCBS is at work on developing a new streaming service that will combine everything currently available on the existing CBS All Access service with Viacom’s library.
Said library includes Paramount Pictures, a bunch of Miramax Films, and properties from branded Viacom channels like Nickelodeon, Noggin, BET, MTV, Pluto TV and Comedy Central along with a bunch of unscripted programming and potentially incorporation of CBS’ famed live sports and news services.
In addition, the service will include at least two tiers with a premium ad-free tier that includes Showtime which CBS owns. ViacomCBS executives reportedly haven’t decided on a name for the service or a price at this point, though the base service is expected to include advertisements and come in at less than $10 a month.
The current standalone CBS All Access and Showtime SVOD services have a user base of ten million between them, but neither is considered a major player despite being two of the earliest services to launch back in 2014.
However, by CBS beefing up its own library, incorporating Showtime, and adding the vast Paramount and Viacom libraries on top of that – it could turn them into a potential major player alongside the already launched Disney+ and the upcoming HBO Max and Peacock.
More details are expected to be given by ViacomCBS executives on February 20th during a fourth-quarter earnings conference call.