If you’re tuning into this year’s Superbowl for the movie commercials, you’re mostly going to be out of luck.
With a 30-second spot costing approximately $5.6 million this year, Hollywood studios are opting to take their dollars out of the big game and instead will be launching the spots mostly during the pre-game and post-game shows.
Warner Bros. Pictures and Sony Pictures are sitting out the day altogether. Paramount is expected to have a big presence in the pre-game slots which it will use to push “A Quiet Place Part II,” “Sonic the Hedgehog,” “The Spongebob Movie: Sponge on the Run” and hopefully “Top Gun: Maverick”.
Universal Pictures and Disney Pictures are the only major studios forking out for spots during the broadcast itself. The former will drop new spots for “Fast 9” and “Minions: The Rise of Gru”. The latter is keeping mum but will likely advertise “Mulan,” “Black Widow” or one of its Pixar films.
It’s certainly possible a studio could drop a teaser or a trailer sometime on Super Bowl weekend and get as much exposure on social media but without the big spend.
Streaming services will certainly be getting into the fray with Amazon dropping its game spot for the Al Pacino-led and Jordan Peele-produced “Hunters” series early – posting it online this morning. Check it out below.