Studios & Cable Shorten VOD Window

The six major studios and Time Warner Cable are in talks to make films available on-demand in people’s living rooms only thirty days after the launch of their theatrical release reports The Wall Street Journal.

The privilege, which would bypass the minimum 3-4 month window, would come at a price – $20 to $30 a film. Yet such a process could be available as early as the end of the year should the studios sign on in the Fall.

The plan would upset the long-standing film distribution business model currently in place, one that theater owners will fight tooth-and-nail to keep as is. An agreement like this calls into question the multi-million dollar deals that cable channels presently have with the studios, and has the potential to backfire (cutting out the legs from theatrical and broadcast revenue).