Procter & Gamble (P&G), the multinational maker of many consumer hygiene products and the world’s largest advertiser, is getting into the streaming service business.
P&G is teaming with Stone Village Television (“Station Eleven,” NBC’s “Las Vegas”), to launch long-form scripted series aimed at boosting themes of gender equality, diversity and inclusion.
One series in development will be based on Tom Asacker’s self-help book “I Am Keats!” and asks readers to find their inner passion and shake off roles imposed on them by society.
P&G owns dozens of brands from Crest to Bounty, Gillette, Oral-B, Pepto-Bismol, Tide, Vicks and Tampax, but has also been involved in production for many decades. The company produced and sponsored the first radio serial dramas in the 1930s, their serials birthing the term ‘soap operas’.
They were also responsible for such famed daytime soaps as “As the World Turns,” “Guiding Light,” “Another World” and have occasionally dabbled in prime time producing (the company originally co-produced “Dawson’s Creek” but pulled out before it aired).
The company struck a deal in 2018 with ABC to include a plotline in an episode of “Black-ish” about black parents helping their children deal with racial bias.