Box-office experts indicate that the Christian Bale and Oscar Isaac-led Armenian genocide drama “The Promise” stands to lose a whopping $80 million or more unless it overperforms overseas and in ancillary markets.
Producer Kirk Kerkorian, who died in 2015, fully financed the $100 million budgeted movie through his Survival Pictures label. Additional marketing costs and a distribution fee paid to Open Road Films in North America were also separately incurred. However, the movie opened to just $4.1 million over the weekend in North America.
The film’s producers say the film is a victory since the intent was never to make a profit – rather it was to shine a light on the massacre of 1.5 million Armenians in the waning days of the Ottoman Empire. Any proceeds from the film will be donated to charity.