Advanced ticket sales for “Taylor Swift: The Eras Tour” concert film have reportedly now reached over $65 million across AMC, Regal and Cinemark in the United States, along with Canada’s Cineplex and Mexico’s Cinepolis.
That figure, a full month before its opening October 13th, bests North American advance ticket sales of a film like Marvel’s “Doctor Strange in the Multiverse of Madness” $60 million – and that’s the Marvel film’s sales just prior to the opening date, not a full month before.
The Eras Tour still trails the $120 million pandemic presales record held by “Spider-Man: No Way Home,” but with the weeks to go, numerous distribution sources tell Deadline that a $100 million opening for the concert film is looking quite possible.
That would be a debut higher than the entire domestic runs of both “Michael Jackson’s This Is It” and “Justin Bieber: Never Say Never” which both pulled in around $72-73 million each total.
There are also obvious questions about how front-loaded the film is, with the fanbase coming out en masse on opening weekend and then potentially vanishing.
The concert film is scheduled to play for four weekends in a row, and won’t play at all on weekdays, though an exception is being made for Halloween night on a Tuesday.
