Netflix has picked up the rights to the “Elf on the Shelf” franchise and will develop original live-action and animated content from it for the streaming service.
Originally a rhyming children’s book, the work reveals how Santa determines who is naughty and nice. As the tale goes, St. Nick deploys scout elves to watch over kids between Thanksgiving and Christmas.
The book comes with a stuffed elf that parents are responsible for moving around at night to help little ones believe Santa is watching.
Two existing animated short films from Lumistella, “Elf Pets: Santa’s Reindeer Rescue” and “Elf Pets: A Fox Cub’s Christmas Tale” will join Netflix North America in time for the holidays.
Roy Lee and Miri Yoon will serve as producers on all “The Elf on the Shelf” content.
Source: Collider
