Ryan Gosling was the guest host of the season premiere of “Saturday Night Live” over the weekend and the most talked about skit in the wake of the episode ties back to a common complaint about James Cameron’s “Avatar”.
That complaint? That one of the most expensive films ever made the baffling decision to use the very common and not well-regarded Papyrus font for its title treatment. Gosling’s character loses it when hears sequels are on the way.
In fact, the sketch has become such a meme that the font’s real creator, Chris Costello, has responded to the sketch – he loved it. He tells CBS News:
“I woke up this morning Sunday and my email was full. I had a lot of people telling me, ‘Did you see this ‘Saturday Night Live’ thing?’ I took a look at it and me and my wife were like cracking up, I mean we couldn’t stop laughing. It was one of the best things I’ve seen.
I designed the font when I was 23 years old. I was right out of college. I was kind of just struggling with some different life issues, I was studying the Bible, looking for God and this font came to mind, this idea of, thinking about the biblical times and Egypt and the Middle East. I just started scribbling this alphabet while I was at work and it kind of looked pretty cool. I’m a graphic designer as well, I’m an illustrator … I believe it’s a well-designed font, it’s well-thought [out].”
Production is now underway on the four follow-up “Avatar” films with the first slated to hit Christmas 2020. If you can’t see the U.S. geolocked Youtube clip below, try the Twitter version below it.
ryan gosling raging over avatar using the papyrus font in a neo noir styled sketch saved 2017 pic.twitter.com/yHqrwH1MhG
— (@lexaluthor) October 1, 2017