Netflix apparently does not have much more room to grow in the United States according to a new study from PriceWaterhouse Coopers’ new ‘Global Entertainment & Media Outlook’ research report.
In the first quarter of 2019, Netflix added a net 1.74 million streaming customers in the United States and now has a reach of 60.2 million paid subscribers. Domestic subscribers however accounted for just one in seven of Netflix’s new subscribers in Q1.
With a price hike for all customers that it rolled out in the first half of the year, combined with the threat from rival streaming services from Disney and WarnerMedia, that growth is expected to shrink.
Netflix has consistently told Wall Street that it can grow its streaming service to 60-90 million U.S. members, while JP Morgan has projected that Netflix will top 200 million global paid subscribers by 2021.
Overall, U.S. subscription VOD revenue stands at $10 billion in 2018, projected to increase to $17.8 billion in 2023.