Normally when a major trailer launches, there’s a lot of talk about how many hits it had but that didn’t happen with the teaser trailer for “Star Wars: The Rise of Skywalker” when it launched two weeks ago.
Deadline has done a report today on the trailer’s reception and learned the film’s preview clocked up 111 million views in its first 24 hours – that’s definitely higher than the 91 million who saw “Star Wars: The Last Jedi” teaser and more than double the traffic for the first “Star Wars: The Force Awakens” teaser.
In the overall scheme of things though, it’s eighteenth overall – just behind the “Star Wars: The Force Awakens” full trailer (112M) and above the “Captain Marvel” teaser (109M). It’s not the biggest launch this month, that was “The Lion King” full trailer with 174 million, and it’s a LONG way from the current champ which is the “Avengers: Endgame” teaser with 289 million views.
However, as the site says, those hits don’t include the live-stream of the Celebration panel which is how many first saw it. In addition, the viral rate for the film in the ten days since its release has reportedly been very promising with an EOR viral rate (basically measures how many have ripped the trailer to their own channels) of 295:1 compared to Last Jedi’s 262:1 and Force Awakens’ 120:1.
The numbers come as a report at MakingStarWars.net suggests the film will get a potentially big presence at San Diego Comic Con this year, while D23 a month later will have more of a focus on “The Mandalorian” series.
“Star Wars: The Rise of Skywalker” opens on December 20th.