Jeffrey Katzenberg and Meg Whitman unveiled the much-touted Quibi streaming service on Wednesday morning at CES in Las Vegas after nearly three years in the works.
Dubbed the first platform for original short-form content and designed for mobile device use only, Quibi plans to deliver everything from scripted dramas and comedies to news, weather, sports and documentaries – all in episodes 4-10 minutes in length.
The service plans to launch with some 175 series in the first year, and approximately three hours of fresh content each day. The company has already enlisted a bunch of big names in the business to create or work on their content including filmmakers like Guillermo del Toro, Ridley Scott, Antoine Fuqua, Anthony and Joe Russo, Peter Farrelly, Catherine Hardwicke, Amy Heckerling, and Peter Farrelly.
Also onboard are actors like Jennifer Lopez, Reese Witherspoon, Kiefer Sutherland, Andy Samberg, Kevin Hart, Liam Hemsworth, Trevor Noah, Will Arnett, Queen Latifah, Will Forte, Chrissy Teigen, Gabrielle Union, Rachel Brosnahan, Nicole Richie, Sophie Turner, Corey Hawkins and more. Known properties like “Reno 911!,” “The Fugitive” and “Varsity Blues” are getting reboots or revivals on the service.
Content will integrate smartphone functions and interactive features directly into the storytelling, but perhaps the most intriguing bit of the tech is dubbed ‘Turnstyle’. Content will change whether the viewer is holding the phone in horizontal (landscape) or vertical (portrait) mode.
Most of Quibi’s shows will be made available at 6:30am US-ET on the day of release, with an ‘every other Monday’ release for some of its biggest scripted fare which it dubs ‘Movies In Chapters’ with at least one of the shows clocking in at two hours total runtime across 12-14 episodes.
Quibi will offer an ad-supported version for $4.99 a month and an ad-free version for $7.99 a month, and the company has already sold out its $150 million advertising inventory for the first year.
Quibi launches on April 6th with the official website having now just gone online at Quibi.com.