AT&T’s Audience Network, at least in its current form, will be shut down. The company’s linear and streaming broadcasts will transition in the Spring into becoming a preview channel for the forthcoming HBO Max streaming service.
Audience launched as FreeView in November 1999 and focused on music and concerts before rebranding to The 101 Network in early 2005, and to Audience Network in 2010 when it expanded into scripted original series including four titles – “Mr. Mercedes,” “Kingdom,” “Condor,” “Loudermilk” and “You, Me, Her”.
The fate of existing programming is currently unclear. AT&T, which owns Warner, has been aiming to eliminate silos and separations between brands ahead of HBO Max’s launch which aims to combat declining revenues from pay-TV networks as users flock to streaming.