A new THR/Morning Consult poll has revealed that even though live TV still remains popular, a majority of Americans say they prefer an entire season of a TV series to be released at once.
Binge-watching has replaced appointment viewing as the new norm with the poll conducted the other week from a national sample of 2,044 adults confirming only one-third of surveyed viewers prefer weekly episodic TV with the other two-thirds preferring a series to be released a season at a time.
Live TV still remains popular as 40% of viewers say they still watch shows live, compared to roughly 30% who watch them on-demand. The demographics though are interesting – 72% of boomers watch live TV every day, while only 40% of millennials do as having content on-demand is way more important to them.
In fact 76% of viewers aged 18-29 preferred bingeing. As the age bracket rises, that number who prefer bingeing decreases – 65% of 30-44 year olds, 50% of 45-54 year olds, and 45% of 55-64 year olds. The oldest age group, 65-and-over, was the exception and actually upticked to 51%.
The frequency of it has also increased. Bingeing, described as watching two or more episodes of the same series in one sitting, is gone by 15% of people daily, 28% of people several times per week, 17% weekly, 14% several times a month, 9% monthly and 10% who go more than month between binges.
Most bingers, 28%, will watch 2-3 episodes at a time. That’s followed by 22% watching 5+ episodes and 21% watching 4 episodes. 16% say it takes 3-4 days to complete a season while 15% say it takes 7-10 days and nearly 30% acknowledge having watched an entire season of a show within 24 hours of its release.
One analyst for the poll says: “The whole idea of, like, the water-cooler moment seems to have completely gone away, and now it’s all about trying to not give away spoilers because you have no idea at what point somebody else is in any given show… There’s an implicit recognition that people want to control their viewing experience on just about every level.”