The release earlier this week of the first teaser for “Frozen 2” has broken viewing records, becoming the most viewed animated trailer of all time in its first 24 hours.
Over 116.4 million viewers tuned in to watch the footage, beating out the first trailer for “Incredibles 2” by almost three million. In terms of overall trailers, it came in eleventh on the list of most-viewed online trailers in the first 24 hours – just behind “Star Wars: The Last Jedi”.
It was also the second most watched trailer launch of this year, behind “Spider-Man: Far From Home” whose teaser scored 130 million viewers. It’s far behind Disney’s “The Lion King” though with 224 million – though that almost entirely CG animated film is being classified as ‘live-action’ by the studio.
“Frozen 2” will see the return of stars Kristen Bell, Idina Menzel and Josh Gad along with the additions of Sterling K. Brown and Evan Rachel Wood. It opens in cinemas on November 22nd.