Car brand Jeep has premiered their 60-second Big Game spot ahead of this year’s Superbowl, a commercial that they obviously spent a small fortune on.
Serving as a recreation of the famed comedy “Groundhog Day,” the ad sees Bill Murray reprise his role of Phil Connors (along with actors Stephen Tobolowsky as Ned and Brian Doyle-Murray as the mayor) and reliving the same day over and over again – this time driving the 2020 Jeep Gladiator.
The segment marks Murray’s first-ever national television commercial and hits at the same time the actual Groundhog Day took place with the critter himself, Punxsutawney Phil, predicting an early Spring this morning.
This marks the first time in 54 years the Superbowl and Groundhog Day were on the same day which led to the ad idea. Much of the ad is said to be unscripted with Murray allowed to do what he wanted, and was shot at the film’s same locations in Woodstock, Illinois. Check out the ad below.