Research firm Ampere Analysis (via The Wall Street Journal) have announced that the Apple’s TV+ streaming video-on-demand service has racked up an estimated 33.6 million customers in the U.S. alone as of the end of 2019.
Ampere’s stat would mean Apple TV+ is already bigger than both Hulu (31.8M users) and Disney+ (23.2M), but there’s a catch. A rep for Ampere Analysis says these are “very early-stage, initial estimates”.
More importantly, Apple TV+ apparently has very few paying subs with the ‘vast majority’ of those estimated 33.6 million U.S. users said to be people getting the service free for a year via redeeming a deal when they’ve purchased a new Apple product in recent months.
There is no specific breakdown by the firm of how many Apple TV+ users are actually paying a monthly subscription. At present few customers should not matter for Apple financially speaking as the service is currently seen as something supporting its device business.
Apple isn’t the only one doing this sort of thing. It’s reportedly estimated that around one-third of the Disney+ initial subscriber base is getting their first year free due to the studio’s Verizon partnership.
Apple TV+ currently offers sixteen original TV series and movies including “The Morning Show,” “Servant” and “For All Mankind”.