With 30 second spots costing $10 million this year, only certain film studios are willing to fork out the cash for a spot during the Super Bowl.
This year’s list includes Disney, Paramount, Universal and Lionsgate with the titles expected to have spots now being revealed according to Deadline.
If there’s a surprise here, it’s that there doesn’t really appear to be any big ‘reveals’ on offer – almost every title getting spots are films that have already had teasers or trailers released.
Disney and Universal will duke it out. The former has “The Mandalorian & Grogu” along with Pixar’s “Hoppers” and “Toy Story 5”. The latter has “The Super Mario Galaxy Movie” and “Minions 3” from Illumination, as well as “Disclosure Day” from Steven Spielberg who achieved EGOT status this weekend.
Paramount is expected to have a spot for “Scream 7” and Lionsgate for “Michael,” and that’s about it.
Marvel Studios, despite having a hand in two films this year, including “Spider-Man: Brand New Day” in July and “Avengers: Doomsday” in December, is reportedly sitting the event out.
Warners, Sony, Apple and Netflix are all sitting this one out, so no “Masters of the Universe,” “Mortal Kombat II,” “Supergirl,” or the live-action “Moana”.
