Next week sees SEGA releasing “Sonic Racing: CrossWorlds,” a “Sonic the Hedgehog” spin-off title and kart racing game with a ‘CrossWorld’ mechanic that causes racers to travel to other tracks in the middle of a race.
Now, the company has premiered a new ad for the game which serves as a great bit nostalgic throwback to the 1990s when the company was at ‘war’ with Nintendo for dominance of the gaming console market.
The TV spot shares a striking similarity to the famed ‘blast processing’ ad from the early 1990s to promote the Sega Genesis (aka. Sega MegaDrive) over its rival SNES and that platform’s game “Super Mario Kart”.
Here, the new ad promotes the fact that “Sonic Racing: CrossWorlds” offers a more traditional karting game structure than the recent Nintendo Switch 2 title “Mario Kart World” (which is blurred out and never mentioned by name) which adopts a more open world approach.
Both the old and new ads use the same slogan “welcome to the next level” and have a racer shouting ‘SEGA!’ at the end.
“Sonic Racing: CrossWorlds” releases in stores on all platforms, including the Nintendo Switch, on September 25th. A Switch 2 version is expected later this year.
