Taylor Swift’s recently revealed concert movie is looking set to be the biggest event at cinemas since the Barbenheimer phenomenon.
Scheduled to run in theaters across the U.S. and Canada for several weekends, sources for THR in the exhibition sector suggest the upcoming “Taylor Swift: The Eras Tour” could open to a record $100 million or possibly more based on advance ticket sales.
They’re also suggesting the film could ultimately gross $150 million or more domestically – more than double the current $73 million record for the domestic box-office gross of a concert film which is held by 2011’s “Justin Bieber: Never Say Never”.
Michael Jackson’s 2009 posthumous documentary/concert film “This Is It” remains the world champ with $72.1 million domestically and $181.9 million globally.
The Eras Tour marks Swift’s sixth concert tour and is dubbed a journey through all of her musical “eras” over the past two decades. It’s also gargantuan, with the tour consisting of 146 dates across five continents.
AMC Theatres scored the distribution rights to the Taylor Swift film with indie distributor Variance booking the movie in rival cinemas. The mega-exhibitor will reportedly hold at least four showtimes a day on Thursdays, Fridays, Saturdays and Sundays at every AMC location in the United States.
“Taylor Swift: The Eras Tour” opens in cinemas on October 13th.
