Joe and Anthony Russo have been responsible for some of the biggest blockbuster scale films and TV of recent years, from “Avengers: Endgame” to the upcoming costly “Citadel” spy series.
Recently chatting with Collider and Epic Games’ CCO Donald Mustard, the pair were asked about the rise of artificial intelligence in terms of filmmaking endeavours. Joe Russo says he believes we will see a fully A.I. movie – one so convincing enough you don’t even know it’s A.I. – within two years.
Russo adds that he’s “on the board of a few AI companies, and there are a lot of ideas for what A.I. entertainment would look like, with one being a constantly evolving story, either in a game or in a movie, or a TV series.
Another could be something in which people can insert their own photoreal avatar into the action:
“‘Hey, I want a movie starring my photoreal avatar and Marilyn Monroe’s photoreal avatar. I want it to be a rom-com because I’ve had a rough day’ and it renders a very competent story with dialogue that mimics your voice. It mimics your voice, and suddenly now you have a rom-com starring you that’s 90 minutes long. So you can curate your story specifically to you.”
Mustard adds that the TVs a lot of companies are making now already have enough processing power within them where “we’re just not very far off, where you could render anything in real-time.” Russo adds you could ask your A.I. TV to put yourself into the action:
“‘Make me Doctor Strange’. It’ll just be able to conk you in and swap it out in real-time and just do it all right there… [The] value of it is the democratization of storytelling. That’s incredibly valuable. That means that anyone in this room could tell a story or make a game at scale with the help of a photoreal engine or an engine and AI tools. That, I think, is what excites me about it most.”
That kind of activity is likely to be further away, and Russo says: “I don’t know the timeline, but I don’t think it’s super far away.”
