Movie ticketing service Fandango has released their second annual Moviegoing Trends & Insights Study and the results should please exhibitors attending CinemaCon this coming week.
Among the 6,000 moviegoers polled by the online movie ticket retailer, around 83% plan to see three or more movies in theaters this Summer (early May to Labor Day weekend), and 93% said they plan to purchase concessions at the theaters.
In addition, 93% said they plan to buy tickets to titles across multiple genres, not just superhero/comic-book movies. 89% also say that moviegoing is their favorite activity outside of the home, and just under 70% say only-in-theater movies are higher quality than straight-to-streaming titles.
The aim is to improve on the rather woeful $1.75 billion haul over the summer last year. Whilst the number of major releases is still down on pre-pandemic levels, all the majors are being released with a purely theatrical window of 17-45 days.
The most anticipated titles in their poll are, unsurprisingly, the two Marvel Studios films with “Doctor Strange in the Multiverse of Madness” in first and “Thor: Love and Thunder” in second. The remainder of the top ten were: “Jurassic World: Dominion,” “Top Gun: Maverick,” “Minions: The Rise of Gru,” “Lightyear,” “Elvis,” “Nope,” “Bullet Train” and “Downton Abbey: A New Era”.
The Summer box-office will kick off in two weeks with the new “Doctor Strange” and long-lead projections for the Marvel Studios film suggest it’ll open in the $200 million range. Check out a just released new photo from “Jurassic World: Dominion” above showcasing the return of Sam Neill’s Alan Grant.
Source: Fandango
