Comcast has announced that its streaming service Peacock has hit 24.5 million monthly active accounts in the U.S. at the end of 2021 – up by 4.5 million from June.
Of those 24.5 million, approximately 9 million are paid subscribers and 7 million are via bundles with the base approaching average revenue per subscriber of $10 per month, including those on the lower tiers with ads.
The company confirmed the streaming service generated $778 million in revenue and lost an adjusted $1.7 billion for full-year 2021 – that’s compared to $118 million in revenue and a $663 million loss for the year 2020.
Executives have previously indicated the SVOD platform would hit break-even in 2025.
Source: Deadline
