Apple has unveiled a new developer program that reduces App Store commissions by half to 15% for businesses earning up to $1 million a year.
The store’s standard commission rate of 30% will remain in place for apps making more than $1 million in proceeds – defined as a developer’s post-commission earnings.
The tech giant says the goal is to “accelerate innovation and help small businesses and independent developers propel their businesses forward with the next generation of groundbreaking apps on the App Store.” More details will be released in early December.
The move begins January 1st and follows on from the company getting into a highly public legal battle with “Fortnite” creator Epic Games over its app store fees and increasing pressure from regulators and politicians over the market power and anti-competitive practices of social media and tech giants.
Apple’s App Store ecosystem facilitated $519 billion in commerce worldwide last year.
Source: Deadline
