U.S. media and entertainment companies reportedly spent over $120 billion on original film and TV content in 2019 according to an analysis conducted by Variety Intelligence Platform.
It’s a massive spend with Disney being the greatest content spender – forking out $27.8 billion across their studios, networks and SVOD services.
Its nearest rivals were Comcast, Netflix, ViacomCBS and AT&T/Warner Media which ponied up $15.4 billion, $15 billion, $15 billion & $14.2 billion respectively.
Those top five players accounted for approximately $87.4 billion, or 72.5% of the total spend. Amazon ($6.5B), Apple ($6.0B), FOX ($5.7B), Discovery ($4.6B) & Sony Pictures ($2.7B) round out the top ten.
These figures are also only that spent on original content, and does NOT include the cost of licensing content. 2020 will see three more major SVOD services – HBO Max, Peacock and Quibi – launching in the first half of the year suggesting these numbers are only going to go up.