Filmmaker Steven Spielberg is being accused of sending mixed messages with his appearance as part of Apple’s TV+ dramatic short film about the power of creative content which was unveiled this morning in Cupertino.
Spielberg was the first to appear in the film, along with numerous other filmmakers like Ron Howard and J.J. Abrams, which played at the top of a presentation of the original series the company has ordered.
Spielberg then took the main stage of the Steve Jobs Theater to discuss his “Amazing Stories” series reboot. He received a standing ovation inside the theater. In the wake of that presentation, Spielberg became a national trending topic on Twitter.
The filmmaker famously set off a global online debate a few weeks ago about streaming services and their ability to compete at the Oscars with their original films – films which some consider only telemovies and thus should be up for Emmys, not Oscars. This was seen as a direct charge at Netflix following their awards success with “Roma” this year.
Spielberg’s proximity to a rival streaming platform this morning has understandably raised eyebrows and drawn some amusing responses from industry watchers.
Apple has original movies currently sitting on its shelves including the animated “Wolfwalkers,” the nature documentary “The Elephant Queen” and Sundance acquisition “Hala” and Apple has not clarified whether it plans to take those films straight-to-service or support them with a theatrical release. “Wolfwalkers” in particular is being seen as a potential serious Best Animated Oscar contender.