Production company 3BlackDot (“Queen & Slim”) and filmmaker Eli Roth (“Hostel”) are working on “Clownpocalypse,” a transmedia horror project to encompass a feature film, video game, live event, short-form series, and merchandise
Roth and James Frey have been plotting the project for some time while Philip Gelatt (“Love Death + Robots”) will write the screenplay. A search for a director is underway ahead of filming later this year.
The story begins when a tech genius CEO with a dark hidden agenda releases a massively popular social media photo filter. Suddenly, millions of attention obsessed users are mutated into psychotic clowns. A group of young delinquents go on a horrific journey to take down the CEO behind the madness, and restore the world to its normal kind of crazy.
Roth says in a statement: “For years I’ve had people tell me ‘You can’t do that in a game, it’s too insane’ and I finally found partners who said, ‘Let’s take this a step further.’ It feels like we’re making a game, movie and live experience with no parental supervision or studio to tell us to tone it down, and that’s the only way to create something spectacular and memorable. This will be a big, fun, scary event for gamers, movie fans, and people who love live events. The Clownpocalypse is coming. Get ready.”
Roth, James Frey, Reginald Cash, Mitchell Smith and Zennen Clifton will produce and the intent is to have audiences engage in the world of “Clownpocalypse” through the film, a multi-player console game with an AR driven mobile component, and a live event with supporting online content and merchandise.