We all know physical media is dying out compared to streaming, but a new CNBC report shows just how far home video formats have fallen.
DVD broke out in 2000 and reached its glory days from 2004-2007, with its peak year being 2005 with $16.3 billion in sales. Things began to slump badly during the recession as sales slumped 26% in 2008 and have been on the downward slop ever since. Last year DVD sales accounted for less than 10% of the total market, scoring only $2.2 billion in sales.
Blu-ray hasn’t filled the gap. Launching in 2006, Blu-rays peaked at $2.37 billion in 2013 before falling slowly but steadily to $1.8 billion in 2018 (that includes 4K UHD discs). Even VOD rentals and Digital HD sales haven’t changed much in the past few years, the former staying steady while the latter has grown with both now hovering at a little over $2 billion in sales each last year.
Where things have exploded is subscription streaming services. First tracked around 2011, SVOD has risen from a little over $1 billion to $12.9 billion last year. The home video market overall stood at $23.2 billion last year, a major recovery from the post-recession era which hit a low of a little over half that total in 2011. In fact, it stands only a little short of the home video market’s total record of $25.2 billion in 2005.
That’s only expected to grow as a new Digital TV Research report (via Deadline) has issued a forecast for the growth of the SVOD sector. By 2025, their numbers suggest Netflix will reach 235 million subscribers followed by Amazon Prime with 135 million, Disney+ with 101 million, Apple TV+ with 27 million and HBO Max with 30 million. That’s a total of 529 million global subscriptions by mid-decade, nearly doubling the 272 million subscriptions at present.