America’s censorship and ratings board, The Motion Picture Association of America who are better known as the MPAA, have changed their name to the Motion Picture Association (MPA) to better reflect their “worldwide advocacy for content producers and distributors”.
An updated version of its logo will now be used by all regional offices. Of the rebranding, Motion Picture Association chair Charles H. Rivkin says: “In the nearly 100 years since our founding, the film and television industry has rapidly grown and evolved, and the stories we tell now reach every corner of the world. The Motion Picture Association has evolved too, as have the challenges we face – from defending the creative expression of storytellers, to protecting our members’ content, to expanding access to international markets.”
The MPA was founded in 1922 as the Motion Picture Producers and Distributors of America and changed to MPAA in 1945. It has gone by MPA internationally since 1994. The company has offices in Los Angeles, Toronto, Hong Kong, Singapore, Brussels, Mexico City, Brasilia, and São Paulo.
Source: Broadcasting Cable
