The “Jurassic World” sequel ‘Fallen Kingdom’ is currently the big hit of global cinema in spite of poor critical reviews. That is, in part, thanks to various factors including a marketing campaign that was criticised at different points for giving away too much.
Amongst those who’ve vocalised their criticism of marketing spoilers is the first film’s co-writer/director and the new one’s co-writer/producer Colin Trevorrow. Speaking with io9 this week, Trevorrow revealed he wasn’t pleased with Universal marketing’s eagerness to display scenes from the film’s ending to the public in the marketing materials.
Specifically, he cites the shots of the mosasaurus hunting surfers and a T-Rex exchanging roars with a lion as ones he wishes had not been given away to audiences before ‘Fallen Kingdom’ opened:
“It was very frustrating for me. That’s a relationship that we have with marketing [and] there are a lot of different needs. I try to be very lucid and rational about it, [but] to speak frankly, there is a very, very small percentage of people who watch all the trailers. The rest of the world might only see one.
Which, actually, is great. It stops us from resting on our laurels or just assuming the audience is going to show up. The downside is it feels like marketing is constantly feeling the need to make the case. I would definitely have preferred those images not be seen, but, if you haven’t watched the trailers, just go see the film.”
The advertisements also give away much of Dr. Ian Malcolm’s (Jeff Goldblum) speech, his only scene in the film, though Trevorrow doesn’t seem fussed by that. The film is already closing in on the $1 billion mark to date worldwide, and is out in cinemas everywhere now.