Spending on streaming content is set to top the $100 billion mark for the first time, according to Ampere Analysis (via Yahoo).
Spending by the likes of Netflix, Disney+, Prime Video, HBO Max, Paramount+ and Apple TV will climb by 6% this year to $101 billion – helping push a 2% increase in overall global content spend to $255 billion.
Global content spend includes streaming, legacy pay TV, commercial and public broadcasting companies. That means streaming now accounts for around 40% of all global content spend.
Global streamers, like those mentioned above, remain “the primary driver of growth in content investment” says the analysts. Legacy TV spending is down in the U.S. but steady overseas.
In terms of individual companies and their overall global content spend, it’s estimated Comcast (NBCUniversal) will spend $37 billion this year followed by YouTube at $32 billion, Disney at $28 billion, Amazon at $20 billion, and Netflix at $17 billion.
Sport is expected to be a big driver of spending this year with both the soccer World Cup in L.A. and the Winter Olympics.
Source: MediaPost
