Roku is taking a bite out of rival Apple’s book – announcing a re-designed version of its top-of-the-line Ultra media player, along with announcing plans for a new standalone app for its free Roku Channel later this year.
One key addition, along with upgraded 4K HDR and support for Dolby Vision & Dolby Atmos, is that the company plans to add support for Apple AirPlay 2 and HomeKit for select 4K Roku models in the next few months.
This provides a way to stream HBO Max on those devices. Roku has not supported WarnerMedia’s HBO Max natively since its May launch as the parties continue to discuss terms.
Roku Ultra will remain priced at $100 and will ship in October. Roku reportedly boasts 43 million active streaming accounts as of the end of June and easily holds the lion’s share of the U.S. domestic market. Overseas however Roku has little traction, beaten by Apple with the five generations of the Apple TV box having reportedly clocked up at least 53 million global sales as of a year ago.
The Roku Channel app will also be made available as a free mobile app for iOS and Android smartphones – split off from the regular Roku app. The new dedicated mobile app doesn’t require you to have a Roku device, will also be available on the web, and delivers free, ad-supported on-demand entertainment and live TV channels along with access to premium subscription services.
Source: Variety
