The CW is appealing to cord cutters with the launch of a new channel on Roku on Tuesday. It will bring the app to both Apple TV and Fire TV in coming days as well.
What makes this app so special? The app does NOT require users to create an account or authenticate with their pay TV credentials. Instead it serves up the most recent five episodes of the network’s shows to anyone and everyone who wants to see them.
Rival networks from free to airs like ABC and FOX or basic cable channels like AMC and FX all require users to authenticate with their pay TV operator account information in order to stream recent episodes. Others like CBS, HBO and Starz sell access to their content directly online.
The CW will make entire seasons of its shows available on Netflix within eight days of airing the season finale and have decided not to to license in-season episodes to any other streaming service which ends a previous deal with Hulu. It is expected to be supported by ads.
The network’s entire line-up is expected to be available including “Supergirl,” “The Flash,” “Jane The Virgin,” “Arrow,” “Crazy Ex-Girlfriend,” “iZombie,” “Supernatural,” “DC’s Legends of Tomorrow,” “The 100,” and “The Originals”