Word of mouth is not helping “Solo: A Star Wars Story” with Heat Vision today reporting that this will become the first of the “Star Wars” films for Disney and Lucasfilm to lose money.
Wall Street analyst Barton Crockett tells the trade “Solo” stands to lose $50-80 million, if not more, for the studio – though details of Disney’s deals for home entertainment and television along with other ancillary revenue streams is unclear.
The film plummeted in its second weekend to finish Sunday with a domestic total of $148.9 million and an overseas total of $115.4 million – a worldwide total of $264.3 million so far. Estimates are the film is looking to close out with only a little more than $400 million globally against a budget of at least $250 million along with a major multi-million-dollar marketing spend.
Compare that to the first ‘A Star Wars Story’ spin-off which ultimately grossed $1 billion worldwide. Fellow analyst Doug Creutz surprisingly doesn’t cite franchise fatigue as the main cause, but rather puts the blame on a lackluster marketing campaign.
Despite the misfire, Disney is hardly hurting. “Black Panther” has grossed $1.345 billion worldwide, and “Avengers: Infinity War” is poised to become the first summer film in history to cross $2 billion. Their upcoming “The Incredibles 2” is also tipped to be one of the biggest films of the summer.