With the launch of HBO Max, WarnerMedia has been criticised for having too many different HBO services operating at once from HBO Go to HBO Now to HBO Max and the regular old HBO channel.
That’s about to change. HBO Go, the company’s streaming app for pay-TV subscribers which launched in 2010, will be removed from distribution platforms on July 31st. Some online access will continue for a few weeks after that but otherwise it will be gone, with existing users shifted to HBO Max.
The company is also rebranding its stand-alone service HBO Now, which launched in 2015, to just HBO. That shift is expected to happen over the next few months, and the plan is to still offer ‘HBO’ and ‘HBO Max’ at the same $15 price point.
WarnerMedia has still not reached distribution deals with Amazon and Roku for HBO Max, the two companies serve about 80 million U.S. homes. No subscriber data has been supplied yet for HBO Max.
Source: Deadline
