Two years after Viacom and CBS merged into ViacomCBS, the multinational is changing its name to simply Paramount.
The news came ahead of a three-hour investor presentation held today about their plans for the Paramount Pictures studio and the globalization of the Paramount+ service. The CBS television network will keep its name and logo though.
In a memo, the name change aims to “capture the collective power of our global assets, from our amazing brands—CBS, Showtime, MTV, Comedy Central, BET, Nickelodeon, Smithsonian, Paramount Pictures, Paramount+, Pluto TV and more”.
Part of the change will include better integration of its various services. This Summer, Paramount+ will begin integrating Showtime content into its library with the launch of an in-app upgrade allowing all content from both services to exist within a single app.
The pricing for the Paramount+ Essential tier and the Showtime service will be $11.99, $2 more than the current price. That increases to $14.99 for the ad-free version.
The Showtime platform will still also be available separately. 56 million users had paid subscriptions to at least one of their streaming platforms in 2021 with Paramount+ having reached 32.8 million subscribers alone. The company aims to reach 100 million subscribers across both platforms by 2024.
Source: The Verge
