Following rumors the other week of ViacomCBS getting heavily into streaming by bringing together its assets under one SVOD service, the company offered an update during its fourth-quarter fiscal 2019 results call that confirms the talk.
In their first call since the merger between the two companies, the reunified media giant says it will look to “accelerate momentum in streaming”. They are taking a three-tiered approach with the free AVOD service in Pluto TV which is now reaching 22 million users, a broad pay service built on the foundations of CBS All Access, and Showtime as a premium pay service – the latter two combined have 11 million users already.
This ‘broad pay’ service will be the centerpiece – a ‘House of Brands’ style service that will add the company’s “‘scaled assets’ in film and TV” to CBS All Access and will expand its entertainment offering through on-demand and live experiences both in the U.S. and internationally.
Joining all the CBS All Access content will be Viacom’s assets including Nickelodeon, Comedy Central, MTV, BET and the Smithsonian Channel. In addition, the Paramount Pictures library will reside with Showtime. Ultimately the aim is to have approximately 30,000 episodes of TV & up to 1,000 movies available.
Source: The Wrap
