Gracenote, part of the global data and market measurement firm Nielsen, is set to launch new analytics tools that will allow the measuring of a TV show’s “bingeability”.
The aim of these new measures is to offer the content marketplace insights into characteristics of programming that drives consumption along with historical availability.
The offering will look at the following to evaluate how specific streaming and broadcast series are consumed:
Bingeability – Measures the average number of TV show episodes watched per day to quantify viewer propensity to consume multiple episodes in a row.
Loyalty – Captures the number of minutes and percentage of available content viewed per month to highlight viewer likeliness to stick with a program.
Program Similarity – Identifies programs that resemble other programs based on lookalike thematic characteristics, viewing audiences and historical performance.
With the use of this data, streaming services and networks can reportedly optimize slate management – figuring out what content is better suited for viewer acquisition versus what is better for viewer retention.
In addition, it can offer insight into the types of programming that better resonate with certain audiences, and identify underserved viewership segments. More details can be read by clicking here.
Source: PR Newswire
