Marvel Studios’ “Guardians of the Galaxy Vol. 3” hit the Disney+ service on Wednesday, August 2nd – three months after its debut in cinemas, where it ended up earning a strong $845 million worldwide.
It also arrived on the service at an interesting time for Marvel – right after “Secret Invasion” pulled in soft numbers and even softer reviews, and earlier in the year “Ant-Man and The Wasp: Quantumania” was also met with no so-great reaction or box-office.
Whip Media shared the ranking of the top streaming movies in the United States over the August 4th-6th weekend and, no surprise, “Guardians of the Galaxy Vol. 3” ranked on top – beating out the debut of “The Super Mario Bros. Movie” on Peacock.
More interesting though were the numbers from analytics firm Samba TV whose sample includes a panel of 3 million terrestrial TVs weighted to the U.S. Census.
According to them, the film was watched by 1.3 million domestic households in its first five days on the Disney+ service. That marks the third-lowest debut for a new MCU movie on the Disney+ service since it launched in November 2019.
It’s ahead of “Black Widow” (1.1 million) and “Ant-Man and The Wasp: Quantumania” (966,000) but far behind “Shang-Chi and the Legend of the Ten Rings” (1.7 million), “Eternals” (2 million), “Doctor Strange in the Multiverse of Madness” and “Black Panther: Wakanda Forever” (2.1 million), and top placed “Thor: Love and Thunder” (2.2 million).
One caveat there is the “Black Widow” debut was a paid $30 Premier Access release as it arrived the same day the movie hit theaters, so was understandably smaller. Samba TV also indicates 482,000 U.S. households rented or bought the third “Guardians 3” in its first five days of paid VOD release on July 7th.
The numbers come as Disney confirmed last week “Avatar: The Way of Water” is on track to be the biggest ever electronic home video release for Disney domestically.
Source: The Direct
