A study conducted by platform Fandom has found that 36% of Marvel fans are “feeling fatigued” over the constant stream of content coming from the megafranchise in both cinemas and on Disney+ this year.
The survey drew from 5,000 entertainment and gaming fans between 13-54 years old along with ‘proprietary insights’ from its platform of over 300 million monthly users.
The study also shows that Marvel fans are far more inclined to watch any Marvel project in comparison to fans of rival company DC where they are more likely to consume film and TV about a specific superhero rather than the entire DC catalogue. Only 20% of DC fans are said to be fatigued by the number of releases in a year.
The study indicates fans can be broken down into four subcategories of decreasing intensity:
‘The Advocates’ are the core fan base so invested in the IP it’s a “part of who they are”.
‘The Intentionalists’ are the largest segment and are more discerning with strong reviews, themes, marketing, cast & filmmaker to hold influence.
‘The Culturists’ are ‘heavily influenced by the buzz’ surrounding a popular release and watch to be a part of the larger cultural conversation.
‘The Flirts’ are the dabblers who will most likely watch when they have the time.
DC fans were found to be 20% more likely than Marvel fans to buy tie-in products.
