The trailer launch last week for Phil Lord and Chris Miller’s new film “Project Hail Mary,” starring Ryan Gosling, has smashed trailer viewing records.
The film centers on a science teacher (Ryan Gosling) who wakes up in the middle of space with no idea who he is or how he got there. It is based on the book by “The Martian” author Andy Weir.
The title reportedly had the biggest launch week of an original film movie trailer ever with 400 million views, as well as being the biggest trailer launch in Amazon MGM Studios’ history.
While films that are sequels, spin-offs or remakes have done better numbers, this is said to be the biggest for an original title – albeit an adaptation of a book. Miller and Lord wrote in a joint statement:
“Holy Moly. Thank you all you glorious generous fans of movies/books/near light speed space travel/the Sun for pushing the trailer for ‘Project Hail Mary’ past 400 million views – the most in one week for a film that’s not a sequel or a remake… ever, Can’t wait to thank some of you in person at San Diego Comic-Con in Hall H with our pals Ryan [Gosling], Andy [Weir] and Drew [Goddard]. It’ll be a great show!”
Amazon MGM Studios will hold its first Hall H appearance at San Diego Comic-Con this year from July 24th-27th. Sandra Hüller, Lionel Boyce, Ken Leung and Milana Vayntrub co-star in the film which hits cinemas and IMAX on March 20th next year.
Source: X
